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CONTENT CREATION, DELIVERY, AND MANAGEMENT

Content is the text, images, sound, and video that comprises Web pages. Creating and managing content is critical to website success because content is what a visitor is looking for at a website, and content is what the website owners use to sell the site, the product or service, and the company that stands behind the site. A successful Internet presence has always been about effective delivery of the information the visitor wants—“Content is king!”
The following example illustrates the role content plays in successful online business operations and the key aspects of creating, delivering, and managing website content. For details, see How to Establish a Successful Online Business or Blog in 5 Steps.
What is content management?
Content Management is the process of adding, revising, and removing content from a website to keep content fresh, accurate, compelling, and credible.
Let’s see the success story of Akamai Technologies in creating, delivering and managing content.

AKAMAI TECHNOLOGI…

GETTING INTO E-COMMERCE AND STARTING A NEW ONLINE BUSINESS

As described in How to Establish a Successful Online Business or Blog in 5 Stepsand throughout other books in the Money Master Tutorials series, it is a terrific time to be an entrepreneur. The availability of cheap computer hardware, free or inexpensive software, and high-speed Internet access has created a powerful base from which to launch a new business and expand or transform existing ones.
How to Establish a Successful Online Business or Blog in 5 Stepsprovides a complete guide on how to start an online business. The following example of Mark Zuckerberg’s Facebook describes some of the steps involved in setting up a successful e-business.
FACEBOOK: MAKING A BUSINESS OUT OF FRIENDSHIP
Facebook founder and CEO Mark Zuckerberg has been named Time’s “Person of the Year” for 2010. Time said Zuckerberg was chosen “for connecting more than half a billion people and mapping the social relations among them; for creating a new system of exchanging information; and for changing how we all li…