Content is the text, images, sound, and video that comprises Web pages. Creating and managing content is critical to website success because content is what a visitor is looking for at a website, and content is what the website owners use to sell the site, the product or service, and the company that stands behind the site. A successful Internet presence has always been about effective delivery of the information the visitor wants—“Content is king!” The following example illustrates the role content plays in successful online business operations and the key aspects of creating, delivering, and managing website content. For details, see How to Establish a Successful Online Business or Blog in 5 Steps . What is content management? Content Management is t he process of adding, revising, and removing content from a website to keep content fresh, accurate, compelling, and credible. Let’s see the success story of Akamai Technologies in creating, delivering and manag...
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