Skip to main content
Free website traffic to your site!



As described in How to Establish a Successful OnlineBusiness or Blog in 5 Steps and throughout other books in the MoneyMaster Tutorials series, it is a terrific time to be an entrepreneur. The availability of cheap computer hardware, free or inexpensive software, and high-speed Internet access has created a powerful base from which to launch a new business and expand or transform existing ones.

How to Establish a Successful OnlineBusiness or Blog in 5 Steps provides a complete guide on how to start an online business. The following example of Mark Zuckerberg’s Facebook describes some of the steps involved in setting up a successful e-business.


Facebook founder and CEO Mark Zuckerberg has been named Time’s “Person of the Year” for 2010. Time said Zuckerberg was chosen “for connecting more than half a billion people and mapping the social relations among them; for creating a new system of exchanging information; and for changing how we all live our lives” (Time 2010).
Web hosting in Iceland -

The Opportunity

Facebook (, the world’s most popular social networking site, opened in February 2004. Originally called “thefacebook,” the site was conceived by Mark Zuckerberg as an online directory where Harvard students could connect with each other. It became an instant hit within a month, subsequently expanding to Columbia, Stanford, and Yale. Zuckerberg was soon joined by fellow Harvard students Dustin Moskovitz and Chris Hughes for site development. The site was renamed “Facebook” in August 2005, and the domain was purchased for $200,000.

The Solution

To saturate colleges nationwide, Facebook needed financing. In August 2004, Zuckerberg met Peter Thiel. Seeing Facebook’s potential, Thiel decided to invest $500,000 for a 10 percent stake in the company.

Web hosting in Iceland -
Soon after, Facebook opened an office in Palo Alto, California. By the end of the year, the site had 1 million users. Facebook’s second investment, $12.7 million for 13 percent corporate ownership, came in April 2005 from Accel Partners, a leading Silicon Valley venture capital firm.

Facebook continued to grow rapidly and by mid-2006, it hosted about 7 million user accounts (Vogesltein, 2007). The site raised another $27.5 million in April 2006 from a joint financing by Greylock Partners and Meritech Capital Partners, and its existing investors Accel Partners and Clarium Capital. In the same month, Facebook expanded its reach beyond the nation to students of selected companies, and in September 2006, it opened registration to everyone worldwide.

Facebook capitalizes on its ability to connect each user to a network of friends called a social graph. “People use Facebook to keep up with friends, upload and share an unlimited number of photos, share links and videos, and learn more about the people they meet” (see!/facebook?sk=info).

Facebook’s revenues primarily come from sponsorships and banner advertising. It also allows outsiders to build applications inside Facebook and keep all the advertising revenues they earn. According to Zuckerberg, “[Facebook’s] platform strategy isn’t about winning all the content or owning all the applications” (Needle 2007). This has led to all kinds of widgets or applications. The Internet industry believes this is a clever move—one that others, including Google, are trying to copy.

Facebook’s second master stroke involves its various on-site features. The “news feed” feature, for example, an event stream on user pages, keeps users updated about what their friends are doing (e.g., uploading photos and adding widgets). For many users, this feature is addictive.

The Results

Facebook’s total revenue in 2007 was estimated at $100 million, mostly from selling ad space with little profit. The ads are priced not just by cost per mile (CPM) (cost per 1,000 impressions), but also based on the success of “engagement.” However, by 2009,
owing to its explosive growth, revenues reached as much as $800 million (Oreskovic 2010).

Facebook offers more integrated advertising opportunities to marketers with high campaign budgets. Marketers can also target users with Virtual Gifts purchased from Facebook. Moreover, marketers can make use of the many ad networks dedicated to serving the inventory created by Facebook platform applications. Inventory is sold on CPM, CPC (cost per click), CPA (cost per action), and CPI (cost per impression) bases.

Currently, the Internet giants—Yahoo!, Microsoft, and Google—are offering to buy Facebook or a stake in it, for a price that would value the firm at billions. By 2010, more than two-thirds of Facebook users are outside of college, and the fastest growing demographic is those 35 years old and older. It has more than 200 million active users, of which more than 100 million log in at least once each day. More than 850 million photos and more than 10 million videos are uploaded to the site each month.

Facebook is at the crossroads of its future. It can either sell itself off, like MySpace and YouTube did, build something to stay independent, or give away a stake to a big company. Facebook has turned down acquisition offers ranging from $750 million to $1 billion for building “something special.” Some sources believe that an initial public offering (IPO) is imminent.

Facebook’s top priority now is developing its own ad platform, and industry experts believe Facebook wants to become a Web operating system (OS) in a few years. It appears that the company wants more than what Microsoft is willing to pay, as much as $15 billion. For now, Facebook’s investors seem to be content to let Zuckerberg chart his own course. Some industry observers question Facebook’s decision to stay independent. Others even fear it will bite the dust much like Friendster.
However, it is believed that Facebook could still wind up not taking in investment from either Microsoft or Google and take an IPO route because its business is well established. If Zuckerberg’s primary goal is freedom to build something big, then he should take an investment now from venture capitalists or go for an IPO.

A venture capitalist investment would free Facebook to experiment outside the glare of the stock market and maintain independence, build up infrastructure, and make some quality hires and acquisitions as necessary.

There are proponents who think Facebook needs to sell, arguing that social networking sites have the potential to become multibillion-dollar machines on their own. For now, as to what course Zuckerberg intends to take, observers can only speculate.

Sources: Compiled from Time (2010), Oreskovic (2010), Needle (2007), Vogelstein (2007), and (accessed March 2011).


The case of Facebook illustrates how a U.S. college student’s portal evolved into a full-fledged social commerce site in less than 3 years (Sethuraman and Rathore 2008). In the digital economy, ideas are more highly valued than innovative technology. Facebook is popular not because it introduced a breakthrough technology, but because it was able to give people what they wanted—a way to collaborate and share information (Forbes 2007).

Facebook is an example of a successful online business with a clear value proposition and focused differentiation. The case also outlines the dilemmas startups face as they experience growth potential (Sethuraman and Rathore 2008).

How to Establish a Successful Online Business or Blog in5 Steps addresses the fundamental requirements for initiating an online business. It provides a guide on how to turn a good idea into a successful electronic business and to execute a business plan with IT skills, management know-how, a good entrepreneurial attitude, and an understanding of the Internet culture.
You need to stick to the best practices and use the right tools to get the desired results. The choice of a web hosting service provider directly determines the degree of success in your eBusiness venture. My most secure, affordable and reliable web hosting service providers for online businesses remain and

To know the errors you must avoid in choosing a web hosting service provider for your online business download our CEO’s free eBook: Top 7 Dirty TruthsYou Must Know About Web Hosting Service Providers.


Popular posts from this blog

Low cpc adsense list 2017 URLs to block for Adsense & increase earnings

Low cpc adsense list 2017 URLs to block for Adsense & increase earnings

How do I block lower paying ads (Low cpc adsense list 2017 URLs) on AdSense? Does it help to improve CPC & RPM for the site?What ad networks should I block in Google AdSense's "Allow and Block Ad Networks" to maximize the earning?How can I unblock all of the Advertiser URLs (Low cpc adsense list 2017 URLs) at one time in Adsense?
How can I block Low cpc adsense list 2017 URLs?Step 1: Click on the Allow & Block Ads button on the left hand side of your adsense dashboard.Step 2: Click Advertisers URLsStep 3: Copy and paste the list of Low cpc adsense URLs below in the empty boxStep 4: Click Block URLs to block all  Low cpc adsense URLs [caption id="attachment_353" align="aligncenter" width="282"] 2017 list of Low cpc adsense URLs[/caption]
Low cpc adsense list 2017 URLs to block for adsense and increase earningsYou can subscribe to re…

How To Create A Website In 10 Minutes Step by Step Guide

How to create a website in 10 minutes: This step by step tutorial will help you create your website with WordPress in 10 minutes. How to create a website in 10 minutesRequirements: Technical skills: none Money: $10 or less if you sign up by clicking the links in this post.  Time: 10 minutes of actual work, maybe some waiting time here and there. It’s pretty so easy! Just like many people out there, I used to think starting your own website has to be really difficult and require special skills or lots of money, but guess what! I found out that creating your own website is as cool as playing around some buttons on Facebook. It’s actually fun. I now create websites as if I'm playing a video game.  Unlike in the yesteryears, you don’t have to learn any coding and all what not in order to create really sweet and wholesome websites. There are lots of web hosting service providers that help you get the job done pretty quickly. I personally use Namecheap. I have hosted over 20 sites with them …

How to make money online!



Content is the text, images, sound, and video that comprises Web pages. Creating and managing content is critical to website success because content is what a visitor is looking for at a website, and content is what the website owners use to sell the site, the product or service, and the company that stands behind the site. A successful Internet presence has always been about effective delivery of the information the visitor wants—“Content is king!”
The following example illustrates the role content plays in successful online business operations and the key aspects of creating, delivering, and managing website content. For details, see How to Establish a Successful Online Business or Blog in 5 Steps.
What is content management?
Content Management is the process of adding, revising, and removing content from a website to keep content fresh, accurate, compelling, and credible.
Let’s see the success story of Akamai Technologies in creating, delivering and managing content.


Best web hosting service providers

There are several webhosting Companies out there, but only two can be shortlisted on my list for their efficiency and credibility with my company sites in the past years. That is, for being the best domain name registrar and OrangeWebsite.comfor being the best hosting platform.
Namecheap is the Domain Name Registrar with the BEST Customer Service. No doubt over 2 million customers trust them with nearly 5 million domains! Apart from being the undisputed  number 1 domain registrar, Namecheap also offer reliable web hosting services.

Click here to view hosting plan.


Since the establishment of the company in 2009, OrangeWebsite has been offering high-quality and secure web hosting solutions to its customers worldwide. Although the company data center is located in Iceland, they have clients from over 100 different countries. The award-winning customer support team and its skilled specialists are online 24 hours every day, 365 days a year to…

Create Your Own WordPress Theme from an HTML Template

WordPress has become the most widely used blogging platform in the world, estimated to be used on a quarter of a billion websites online today.

WordPress works as a blog, but also as a straightforward content management system, ready to use with search-engine-friendly URLs and fully valid HTML and CSS.With so many sites using WordPress and only about 1,200 themes listed on, there are inevitably lots of sites looking exactly the same. You and your clients need to stand out, or end up being branded as “just another WordPress blog.”In this article, I’ll show you how to take an existing HTML and CSS site template and convert it into a theme for WordPress. Of course, WordPress theming is much too vast a topic to cover entirely in a single article, so I’ll provide you with some resources at the end to further your learning. It’s hoped, though, that this article will serve as a good introduction and give you a solid foundation to start learning aboutcreating your own WordPress …

Convert any website layout or template into a Drupal theme - easily!

Convert any website layout or template into a Drupal theme - easily! Theming for Drupal is not actually as hard as you may think. Certainly there are more advanced areas of theming possible with Drupal, which may or may not be necessary depending on the needs of your site or whether there are subtle defaults which you wish to change (and which you can learn about if and when they become necessary for your site). Creating the "overall theme" for your site though is very simple.
A Drupal theme is nothing more than a standard website layout, with a few bits of PHP code added in certain places, which you can simply copy/paste into place in order to call up Drupal's "dynamic" content and features in those spots.
If you learn better visually, videos are available which cover much of the same information that will be illustrated here: Acquia Webinar.
Contributed/downloaded themes are more complex than "your" theme needs to be
You may have looked at various p…